Monthly Case Vol.5｜Over 5000 Customers A Day: How Does SUNMI Fuels the Digital Transformation for A Warehouse Store

The year 2021

Witnessed hot white competitions for warehouse stores.

Walmart and Costco,

Freshippo and Yonghui,

all accelerated their expansion.

How can they seize more retail market shares in China in 2022?

In this episode,

we will introduce a success story about D’Mart

that may give you some inspirations.

Keywords: Android POS、BIoT、Android payment device

D’Mart, an experienced player in cross-border shopping business, is a supermarket chain brand that mainly selling import and export goods. Leveraging its edge in supply chain, and benefiting from the policies for cross-border e-commerce as well as Selling Export-oriented Goods at Home, D’Mart launched a new business pattern: membership-based warehouse supermarket.

Keywords: Android POS、BIoT、Android payment device

To transform to the new pattern, problems like how to integrate online and offline sources and upgrade to digital operations and management need to be solved: obsolete devices led to poor operational efficiency, running multiple systems imposed extra efforts needed in information management, and outdated online channels delivered poor marketing results.

To answer to these requirements, HEADING Retail Cloud, working with SUNMI, created a smart supermarket solution to upgrade the whole chain and operations in each scenario for more precision marketing and increase the number of paid members.

 01

Easy to implement, easy to use.

Keywords: Android POS、BIoT、Android payment device

“The two stores opened recently use SUNMI smart IoT devices, SUNMI IoT cloud services and HEADING Retail Cloud. Users speak highly of the solution since it is easy to deploy and won’t take much time to learn.”

——Project Manager

The two stores of D’Mart that respectively cover an area of 2,000+m² (Huaite) and 6,000+m² (Tatan) use more than 10 SUNMI smart desktop terminals. Different from traditional Windows-based cash registers, SUNMI T Series just require less than one hour in installation, software deployment and debugging.

Keywords: Android POS、BIoT、Android payment device

It also costs little to train staff: cashiers and data management team can quick grasp how does the solution work.

SUNMI’s after-sales service system around the country also helps. In the face of changing requirements, the system offers responsive answers for timely update and delivery, laying a solid foundation for improved supply chain and supermarket management efficiency.

 02

Smooth operations. Various marketing methods.

Keywords: Android POS、BIoT、Android payment device

“The supermarket gained thousands of paid members the first day opening. The number of paid members increased three times and the turnover increased 2.5 times by the third day.”

——Goods Manager

More than 80% of goods in D’Mart are imported: tens of thousands of goods come from over 100 countries. How to build stronger competitiveness and conduct a wide range of precision membership marketing leveraging its global supply chain is an important topic.

Keywords: Android POS、BIoT、Android payment device

HEADING Retail Cloud provided D’Mart more than 50 marketing tools to help it attract new customers, convert them into members and increase repurchase rate. Powered by SUNMI OS, SUNMI terminals are greatly optimized in performance. Compared with Android system, SUNMI OS features 23.1% rise in memory, 63.8% rise in file system random reading and 132.6% in random writing, also 42.7% rise in app hotstart speed. Thus SUNMI terminals are powerful enough for higher operation requirements and can work with HEADING for the smooth implementations of marketing activities.

Keywords: Android POS、BIoT、Android payment device

The fission marketing activity online, introducing several popular goods, referred much traffic to brick-and-mortar store on the opening day: more than 5,000 visited the store and led to a 40% free-to-paid membership conversion.

 03

Deep online-offline integration.

Keywords: Android POS、BIoT、Android payment device

“We can sell using more channels and deliver a better customer experience via online markets and grocery delivery platforms.”

——Information Manager

SUNMI provide developers a wide range of interfaces to call terminal and cloud components: a whole set of general components interfaces that contain nearly 800 APIs to greatly reduce customization cost. SUNMI also offers the capability with which merchants can remotely manage their device fleets to make cloud deployment and release more agile and efficient.

HEADING also provides D’Mart a mini program as its online presence that is deeply integrated with grocery delivery platforms, thus to help D’Mart realize one-stop management on purchase, warehousing, logistics, sales and settlement. This move also offers customer seamless services that improve offline shopping experience and also enables more imported goods to be delivered to the doorstep, thus to set D’Mart apart from the growing competition.

Keywords: Android POS、BIoT、Android payment device

Conclusion

For supermarket chains, SUNMI Partners Platform (partner.sunmi.com) and SUNMI Digital Store take a step further: the one-stop device management and real-time operational data monitoring to utilize the power of data. The consumption data collected then are translated into customer shopping habits and insights that can drive smarter operations and stronger profitability.

SUNMI and HEADING will work together to create better smart supermarket solutions and accelerate digital transformation for more merchants.

Jie Shi, Vice GM of HEADING Retail Public Cloud Unit

“In the post-pandemic era, most retail companies choose to cut cost and increase efficiency by digital transformation.

Working with SUNMI, we boost the digital transformation for businesses and push the deep integration of online and offline operations. Via the whole supply chain management that covers purchase, warehousing, logistics, sales and settlement, stores can see a great rise in operational efficiency.”

HEADING, the expert in digital intelligence.

SUNMI will continue offering smart IoT products and software services leveraging the cloud-terminal structure to help partners quickly realize device and app management and operations in different businesses.

Keywords：SUNMI、Android POS、BIoT、Android payment device、mPOS Android、Android handheld、Android PDA、Android Kiosk