Monthly Case Vol. 01: The Secret for Raffles City Mart to Stand out
Keywords: Android POS、BIoT、Android payment device
In SUNMI's first monthly case we will introduce Raffles City Mart on the North Bund, where a block themed “A Reunion with Shanghai in the 1990s” was created there, becoming one of the most popular attractions for citizens and tourists to come in this summer. Walking in this block, you can intuitively experience Shanghai’s Long Tang culture in the 1990s, and immerse yourself into the lifestyle then. Videos and photos about the theme block pictures and videos are trending on TikTok or Xiaohongshu.
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Posts on TikTok and Xiaohongshu about Raffles City Mart
The F&B industry has a huge market yet many pain points. For example, customers may find it hard to select what they want while wandering on the streets; merchants may miss orders during dining peak hours; market operators face much pressure from managing merchants and serving customers, and the like. Specific to these pain points, SUNMI and ecosystem partner, Huihan Information Technology, developed a digital solution customized for the City Mart, to provide functionalities like QR code based ordering, quick and contactless payment, unified loyalty marketing, etc., finally solving merchants’ headaches and delivering customers better and more convenient consumption experience. Thanks to which Shanghai Long Tang provides customers nostalgic views but modern shopping experience.
Keywords: Android POS、BIoT、Android payment device
Buildings and featured articles in 1990s exhibited in several Shanghai Long Tangs;
The smell of Tilanqiao scallion pancakes and Guanlaotai stinky tofu drifts in the air;
Wandering along Long Tangs, Shanghainese sounds even warmer than ever before.
01
Convenience: one QR code to check all menus
Merchants was trapped in a dilemma before: the long waiting line seemed to
be a good sign for revenue but also scared customers away, and some
customers even pondered for a really long time when facing the "Hi, what
would you like?"
Now customers can find a QR code on each booth and
the dining area, by scanning which they can check the menus of all booths
in the City Mart. Just order and pay, and the tickets will be sent to
fire, then customers can pick up their food at corresponding booths.
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
This is definitely a new sales channel for those booths. Taking Tea Bar as an example, the number of order grows nearly 5% after the booth was installed with the self-ordering system in July. Moreover, the City Mart operator also optimized the customer flow, which alleviated overflow during peak hours.
Keywords: Android POS、BIoT、Android payment device
02
Smart payment, seizing more opportunities for restaurants and retailers.
Previously, merchants had to calculate the amount collected by Alipay and WeChat one by one, which was time-consuming and also burdensome. Now, with the help of SUNMI D2 and SUNMI S2, combined with SUNMI Blink ScanBox, they can quickly finish the order process with just few taps on the screen, and customers can easily make the payments just by showing their QR codes in front of SUNMI Blink ScanBox. The receipts will immediately come out both for BOH and FOH. No more waiting lines for customers, and it is also a more convenient way for merchants to check their operations.
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Keywords: Android POS、BIoT、Android payment device
Swipe left to view more application scenarios of SUNMI D2 >>>
Keywords: Android POS、BIoT、Android payment device
SUNMI S2 installed in Tai Kang Snack Store used for weighing and payment.
Apart from Shen Dacheng fresh meat mooncake, Qibao Old Street Xiaolongbao, Tilanqiao scallion cake and other famous time-honored foods, customers also can see many childhood snacks like Tata Bubble Gum, Pop Rocks, etc. in Pujiang Snack Store. After customers select all the snacks they want to buy, the merchant only needs to use SUNMI scanner to scan the barcodes on the items for collection.
Keywords: Android POS、BIoT、Android payment device
What’s more, the merchants can also correspondingly adjust their operational management on inventory supply, item selection, and the like by leveraging the analysis of the sales data collected using SUNMI smart payment solution.
03
Operational efficiency improved: precision marketing from the cloud platform.
The F&B industry has already embarked on a digital transformation journey. For the City Mart operators, SUNMI digital solutions help them set up an efficient unified management platform, assist them in boosting management efficiency and empowering merchants in a deep way.
Keywords: Android POS、BIoT、Android payment device
After scanning the QR code, customers can order online, make the payments, register to be members, and check their consumption and loyalty information. The merchants also can digitalize the loyalty management and precisely mange the targeted customers through the cloud platform. Moreover, it’s also very easy for merchants to manage the members in a unified way, analyze promotion effect, and carry out loyalty promotion activities just by simple operations from the cloud.
Wrapping up
Every participant is trying to break the homogeneous market curse. In SUNMI’s view, the bond between the city space and the citizens and consumers lies more in the emotional connection, which touches and resonates with the softest part in people’s hearts.
For the coming of the second half of 2021, the theme blocks in XINTIANDI and HOPSON ONE built by City Mart operators are coming soon. SUNMI and ecosystem partner Huihan Information Technology will continue to dive into F&B sector, to empower merchants with digital upgrade for efficient operations. In the future, SUNMI hopes to work together with more partners to jointly build more digital solutions for multiple sectors, to help create exponential value for more business stores.
Keywords：SUNMI、Android POS、BIoT、Android payment device、mPOS Android、Android handheld、Android PDA、Android Kiosk