- ScaleMultiple formats220+ stores20+ cities
- SUNMI Devices UsedSUNMI V2 PROSUNMI ReX POSSUNMI K2 MINI (ReX Flix)SUNMI T2,SUNMI Scanner
- Software SolutionReX new retail system
- FeaturesGet new membersVerify couponsSelf-checkoutContactless self-pick'n go
As a new retail format reconstructed from offline supermarkets by Alibaba, Freshippo in 4 years has developed multiple formats including Freshippo, Freshippo Mall, Freshippo Mini and Freshippo F2, covering 4 typical scenes where consumers buy for daily meals, at offices, during commutes and at communities. The exploration toward every format is originated from Freshippo's endeavor in reconstructing traditional business pattern, enhancing shopping experience and business efficiency.
Vice President of Alibaba and President of Freshippo group Hou Yi: "The true value of Freshippo is creating values for consumers constantly."
- 01"Customers had to walk to the cashier counter for coupon verification or we had to note down coupon number for later verification, which was troublesome. Now we can use this portable device featuring fast scanning wherever it is needed."
An employee of a Freshippo store
- 02"To Freshippo, F2 is new. For those who working in offices, we launched F2 which provides breakfast and lunch to address white-collar's every day pain points. The smooth self-service provided by K2 MINI (ReX Flix) enhances our store operation efficiency and saves customers' valuable time."
Manager, Freshippo F2, Shanghai Xingzhan Store
- 03"The reason why I like to shop in Freshippo is that it's different from other supermarkets: it's pretty convenient for I can pay via self-checkout devices instead of waiting in a long line to pay. I can eat while walking around. The feeling is just like at home."
A customer of Freshippo store
- 04"For Freshippo, Self-Pick'n Go is a new try this year. Under the outbreak, customers have their concerns for online order pickers, and the high-volume online orders put heavy burdens on delivery. Therefore, we launched this Self-Pick'n Go service to let our customers around stores enjoy fresh food without any contact nor risk."